Stroller Product Design
When the two Micralite founders became fathers, they were introduced to a world of baby brands. But most had the same purpose, to merely help parents ‘cope’ with having a baby. They wanted to create something that would enhance the lives of parents, not just help them get by. As engineers by trade, they decided to do something about it.
“Good design and engineering is visible everywhere, but the best engineering should go unnoticed.”
It’s this belief, coupled with their first-hand parenting experience, that led them to create the first truly hybrid stroller - one that combines the robust build of larger off-road strollers with the manoeuvrability and compact fold of a lightweight city strollers. Every element of our strollers, from the all-terrain wheels to the unique patented one-handed fold, has been thoughtfully engineered to help parents get out there with ease.
It’s a philosophy that lives in the heart of everything Micralite creates. This means products which have been engineered for real life, piece by piece, to empower parents every day.